Nobody protects a place they have never thought about. Every conservation movement on Earth began the same way, with ordinary people learning the name of a valley, a reef or a stretch of coast, and deciding it mattered to them.
A crater dedication does that work in miniature. It hands somebody real coordinates, a real diameter, a real depth and a reason to walk outside and find it. In doing so it turns an abstract grey disc into a specific place with a specific name, which is precisely the shift that has to happen at scale before lunar land is ever formally protected.
Every certificate carries its number in the ExplOrbit Conservation Coalition Registry, and every package ships with the case for lunar preservation printed alongside the viewing notes. That is the point of the gift as much as the gift itself.